In simple words, Social Media Marketing is all about advertising & promoting a brand and product on various social media platforms to boost sales, drive more website traffic and build brand authenticity.
Facebook, Twitter, google+, YouTube, LinkedIn, Pinterest, Instagram, tumbler, Reddit, Snapchat, etc are the well known social media platforms among users. The main aim behind using these platforms is to share an enticing content that can be shared by social media users to help an company in gaining more brand exposure. And Facebook is considered to have the maximum users i.e. 2.45 Billion.
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